JaLauna Brenae', owner of Makeup by JaLauna Brenae' LLC, is a three-time ACHI Makeup Artist of the Year nominee. She began her career as a professional Makeup Artist in 2007 in Chesapeake, Virginia. Although JaLauna specializes in Bridal Makeup, he has explored several aspects of Makeup Artistry to include film and editorial. Although JaLauna is self-taught, she continues to invest in her education to continue to provide a service of excellence. She is will-versed and knowledgeable in makeup application and technique.

JaLauna began her journey as a makeup artist with no knowledge of the business aspect. Throughout the years she has obtained the knowledge necessary to run a successful beauty business and shares her knowledge through teaching others in the industry. With the urge t teach and help others grow she formed The Business Side of Beauty, a Facebook community dedicated to helping others grow and excel. She is also the founder of The Personified Business Woman, a women's empowerment event dedicated to bringing together women entrepreneurs from various professional backgrounds to uplift, encourage, mentor and build lasting personal and professional relationships.